Empowering floral partners

FM Group connects the links in the chain by operating from a ‘House of services’ and through a clear focus on three basic areas: specialist trade (floristry), wholesale and retail & e-tail.

The product groups in which FM Group operates are flowers, plants and accessories. With FM Group’s unique economies of scale and with the strength in the areas of human capital, global and local sourcing, pin-point distribution and services, FM Group aims to strengthening the position of its customers, partners and other parties.

How does FM Group operate?

A step-by-step introduction

To explain FM Group's corporate structure, we break it down into four key parts. Firstly, at the core, central management occurs through the House of Services, primarily focused on connection. The next circle encompasses sourcing, overseeing global purchasing services for flowers, plants, and accessories. The second-largest circle covers distribution, managing all logistic operations on a global scale. The largest circle represents sales, offering a global platform with multiple brands targeting florists, wholesalers, and mass markets, all found within our House of Brands.