Tuesday 27 January 2026

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.

Monday 26 January 2026

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Sunday 25 January 2026

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Tuesday 20 January 2026

On Saturday, January 17, 2026, the annual National Tulip Day was celebrated in Amsterdam. With a large picking garden on Museumplein, this day traditionally marks the start of the Dutch tulip season. Visitors are allowed to pick a bouquet of tulips for free and celebrate together the return of an iconic, seasonal product.

Thursday 04 December 2025

EverlastingBlooms is the new FM Group product category for high-quality silk flowers, dried flowers, preserved flowers, plants, and trees. This fourth product category expands our offering beyond fresh flowers, plants and accessories, giving customers durable alternatives with a premium, long-lasting decorative effect.

Wednesday 03 December 2025

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

Tuesday 25 November 2025

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

Monday 17 November 2025

She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?

Thursday 21 August 2025

At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.

Friday 15 August 2025

We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...

Friday 08 August 2025

New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.

Thursday 01 May 2025

Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is one of the most accessible and expressive. In this article, we explain the basic rules and techniques of Moribana. We also present a unique creation by Nicolaus Peters, world champion of the 2023 Interflora World Cup.

Wednesday 23 April 2025

Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.

Monday 27 January 2025

Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.

Monday 13 January 2025

Ambassador Hanneke Frankema is a true influencer in the floral world. She is invited all over the globe to host workshops, compete in contests, and demonstrate her unique techniques. Preparing for the World Cup Floral Art in The Hague, she shared her creative journey, deep love for nature, and the inspiration behind her work.

Friday 20 December 2024

What do you get when you combine a passion for (modern) art with the refinement of floral design and florists? Masterpieces. A project that puts florists on the stage as artists and has become a global source of inspiration.

Thursday 13 June 2024

In bustling Leipzig, located in the province of Saxony, lives 19-year-old Kim Bücholdt. This talented floral designer is taking part in World Skills Lyon 2024, a prestigious event where she will showcase her skills. With the support of her coach, Björn Kroner, Kim is ready to show the world what she has to offer.