Circles.fm is created by FM Group as a platform to share information and knowledge about sustainable developments in the floriculture sector.
On this platform, our main goal is to encourage everyone to think and act in ways that protect our environment. We want to make sustainable practices the norm in our industry. Here, growers, florists, and our partners can easily find valuable information and get inspired.
Join us in this journey as we work together to make our industry more eco-friendly and full of new sustainable ideas. Circles.fm is not just a website, it's a community that cares about our planet's future.
Wednesday 03 December 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
Tuesday 25 November 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
Monday 17 November 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
Wednesday 12 November 2025
Do you have questions or need support with certification? This video walks you through the certification process step by step, explaining what FSI is, how to become certified, and most importantly, when you need to be ready.
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
Wednesday 01 October 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
