Dutch growers of cut cymbidium and FM Group are once again joining forces for an eye-catching promotional campaign in honor of Mother's Day.
At the center of the campaign is an inspiring video and tutorial by Joseph Massie, a well-known name in the flower industry. This tutorial, specifically focused on Mother's Day arrangements with Cymbidiums, provides florists with valuable insights and tips for creating beautiful floral arrangements.
In addition to the tutorial, the campaign gets an emotional touch with an “Ode to Mothers,” featuring the Cymbidium growers themselves. In collaboration with FM Group, they share the stories of four mothers, highlighting their experiences as mothers and growers. These personal stories serve as inspiration and are linked to the range of Cymbidiums in FM Group's web shops: such as FleuraMetz, DGI and Hilverda De Boer.
This also makes it the perfect gift for Mother's Day, as they will enjoy it for an extra long time. Ester also regularly gives her mother a branch of cymbidium herself.
Her favorite flower? The cymbidium Riaad, a variety with different shades of roses. But the white version with a pink heart is also a favorite.
That's why she thinks you shouldn't just give flowers on Mother's Day, but spoil someone with them more often. Enjoy the moments you still have with loved ones.
This collaboration is not new. Previous similar approaches led to a significant increase in sales. These successful results are the driving force behind the continuation of the cooperation. By joining forces, the Dutch Cymbidium growers and FM Group strive to highlight the beauty and versatility of Cymbidiums, while paying a warm tribute to mothers worldwide. Contact Us to learn more!!