Many people see flowers as a luxury product – beautiful, but not essential. However, neuropsychologist Erik Scherder proves that flowers have a much greater impact than we think. During the opening of the new Keukenhof season, he explained how flowers contribute to our well-being.
When you see or smell flowers, different areas of your brain are activated. In particular, the frontal and parietal brain regions play a major role. These are the 'rich club hubs' – nodes where many nerve connections come together. The better these connections, the faster and more efficiently your brain works.
Not only looking at flowers but walking among them – as in Keukenhof – enhances the effect even more. Movement and a stimulating environment ensure that your brain is optimally activated. This contributes to a healthier and more resilient brain.
During the opening of the Keukenhof season, Scherder emphasized that flowers not only make us happy but also support cognitive function. This aligns with scientific research showing that experiencing nature and colors positively affects our mood and brain activity.
For you as a florist or floral reseller, this is valuable information. Flowers are not just decorations; they contribute to a better mood, increased creativity, and even cognitive health. This makes them an essential part of your customers' daily lives.
Let your customers know that flowers are not an unnecessary luxury but an investment in their well-being. A bouquet on the table is not just beautiful; it genuinely helps them feel better.
Starting tomorrow, Keukenhof will be open to the public again! FM Group will be present this season in the Oranje Nassau Pavilion, together with our Preferred Suppliers, who have generously provided stunning products for the decor. A great way to showcase the power of flowers in an inspiring environment!
