2100
Employees
800 million
Annual turnover
32.500
Customers
5400
Suppliers
102
Countries
Contract growing, purchasing, sales, distribution
Specialized in actively connecting preferred suppliers to florists, wholesalers and mass-markets worldwide.
Sustainable entrepreneurship
Pursue a future-proof sustainability policy with a focus on sustainable procurement, partnerships and transparency.
Data-driven, marketing innovation, distribution technology
A full-service platform based on business intelligence, implementing the newest innovations.
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 29 July 2025
Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, growers gain clarity about their sustainability performance. Collectives such as Oxin Growers, Zentoo (one of our Preferred Suppliers), and Air So Pure demonstrate how footprinting helps them cultivate more consciously. Discover the benefits they experience and how you can implement this yourself.
Wednesday 23 July 2025
At the Marginpar flower farms, sustainability starts in the soil. Healthy soil creates thriving ecosystems, resilient plants, and ultimately, stunning flowers. It’s their way of ensuring that future generations can enjoy nature’s beauty, one bouquet at a time.
Thursday 03 July 2025
At LG Flowers, Koppert, and HilverdaFlorist, sustainability is not just a goal, it’s changing how things are done from the ground up.
Thursday 26 June 2025
Imagine a simple change that can revolutionize how plants are grown, making it greener, cleaner, and more durable. Van Nifterik’s caramelized bamboo sticks are a breakthrough in sustainable horticulture.
Tuesday 10 June 2025
The sentiment is changing. The love for flowers remains. But today’s consumer asks more questions than ever. During the webinar Consumer & Sustainability by Bloemenbureau Holland (April 15, 2025), it became clear: the sector has reached a turning point. Transparency and sustainability are no longer nice-to-haves, they are the new standard. But what does that mean for you?
