The FM Group wants to make its international audience aware that pollinators are threatened by human activities. FM Group achieves this through its recently launched sustainability platform Circles.fm, now available in multiple languages.
Circles.fm is aimed at companies that need information about sustainability in flowers, plants and packaging. The aim is to inspire and inform customers and growers and help them take the next step together towards a sustainable floriculture sector. Currently, Circles.fm is particularly focused on sharing information and best practices that highlight the importance of wild pollinators .
Innovation and collaboration are the key pillars of this new platform and FM Group looks forward to engaging with its stakeholders on Circles.
By collaborating with its knowledge partners such as SMK (Stichting Milieukeur) and Fairtrade, FM Group is able to collect and categorize data of particular interest to its customers and growers. In addition to building a library of practical information, FM Group would also like to offer sustainable flowers, plants and packaging through Circles.fm in the near future. 100% of the flowers and plants on offer meet the criteria of the Floriculture Sustainability Initiative (FSI). The flowers and plants available on Circles.fm will also come from growers who have not only achieved the minimum sustainability certifications , but also go above and beyond to contribute to a future-proof industry.