FleuraMetz, daughter company of FM Group, proudly showcased its vibrant presence at the 40th edition of the International Plant Fair (IPM). The event served as a dynamic platform for FleuraMetz to engage with florists, fostering connections with both existing and potential customers.
Empowering Florists with Collaborative Initiatives
Building on a successful collaboration with Nicolaus Peters in 2023, FleuraMetz expressed eagerness for more partnerships with industry professionals. The ambassador programme emerged as a platform enabling florists to showcase their distinctive styles. Through the "Be a Friend of FleuraMetz" (BFF) initiative, professionals can stay informed about exclusive and competitive offers, fostering a community of informed and empowered florists.
A Pledge to Continuous Growth
In essence, FleuraMetz remains committed to collective development. Whether promoting sustainable business practices, providing global inspiration, or offering local products, FleuraMetz stands ready to support its customers with the right products and information, available 24/7. This dedication solidifies FleuraMetz as a reliable partner in the ever-evolving world of floristry. Visit FM Group's website for more details on FleuraMetz's impactful presence at IPM.
Global Inspiration Unveiled
Against the backdrop of the IPM, FleuraMetz embarked on a captivating journey around the world, inviting florists to explore diverse floral landscapes from Asia and Scandinavia to North America. This thematic approach highlighted the international essence shared by FleuraMetz and its clientele, emphasizing the global trade of flowers, plants, and accessories.
Sustainable Commitment by 2025
Aligning with its commitment to sustainability, FleuraMetz introduced initiatives aimed at supporting florists in their sustainable endeavors. The company unveiled a user-friendly sustainability filter in its webshop, allowing customers to effortlessly identify products meeting FSI standards. The majority of the showcased products at the stand were certified, underscoring FleuraMetz's dedication to facilitating conscious purchasing decisions.